Case Studies

South West Radiology creates a competitive advantage with DDI Health’s FIT Web solution

The Challenge

The Medical Imaging market in Australia is becoming increasingly competitive with a range of corporate and independent centres springing up across Australia. South West Radiology wanted to differentiate its offering to referring GPs and Specialist to create a competitive advantage. The solution would need to increase existing referrer loyalty, increase referrals and would need to differentiate South West Radiology’s core capabilities to bring on new referrers. The company understood the needs of referrers (time poor) also needed a solution which would not change referring GP’s and Specialist’s workflow and not burden them with additional software downloads or username and logins.

The Solution

South West Radiology engaged DDI Health to implement its FIT Web software solution. FIT Web allows radiology businesses to securely stream diagnostic quality images directly to referrers, using web technology for secure and seamless access via Medical Director and/or Internet Explorer. The solution was integrated with South West radiology’s existing RIS, modalities and PACS. When referrers open a radiology report the relevant images open automatically next to the matching report. No changes in workflow from the referrer are required to view the images, no additional software installs, no software to support, simply switch it on and it works.

The Benefits

With two practices in South West NSW, Australia, South West Radiology says FIT Web makes it easier than ever to efficiently serve their many hundreds of referrers. The solution does not require additional software to be installed on referring GP and Specialist desktops to view the images in Medical Director (MD3); it simply works once the service is activated. With low bandwidth needs and high image quality, the solution has proven a hit with referrers. With a strong point of differentiation from its competitors South West Radiology is now able gain market share through increased referrer loyalty, increased referrals and increases its ability to attract new referring GPs and Specialist to its client base.

DDI Health, providers of the FIT Web software, specialise in efficient, effective software tailored to the health industry. “Our tools are designed to save you time, money and resources,” said DDI's General Manager, Peter Weston. “FIT Web is designed to provide your business with a competitive advantage that helps ensure client and referrer satisfaction, every time.”